Creative Design is an award winning design firm specializing in model home merchandising. We have been in business since 2006 and currently work with several national home builders. Our design team has over twenty years of experience in model merchandising and all our designers have design degrees from CIDA accredited universities. Our number one goal is creating designs that will connect with your buyers and help you sell more homes. We stay on top of the ever-changing trends in color and design by attending national furniture markets, networking with other design professionals, and staying active in organizations, such as ASID and Color Marketing Group. Our collaborative design team has won numerous local and regional industry awards for interior merchandising excellence.


Leslie Groff – President

Leslie started her career in the field of interior design as a design consultant with Norwalk Furniture in Dallas, Texas in 1994. She went on to work for a model home merchandising firm in 2000 and has been in the model merchandising field ever since. With a bachelor’s degree in Business from Texas A&M University and over eighteen years of experience in model home merchandising, Leslie has found her niche. Her natural design ability, coupled with her business background has enabled Leslie to grow Creative Design into one of the top merchandising firms in Texas. She has cultivated many strong relationships in the home building industry and has served as a board member on the Sales and Marketing Council for the Home Builders Association of Greater Dallas. Leslie is proud to have worked with some of the same clients for over 18 years. She spends most of her free time with her wonderful husband, Greg and their two lovely girls, Madeline and Julia.

Martha Odell – Senior Designer

Senior Designer for Creative Design began her career in Dallas in 2004. Born in London, England she spent her childhood years overseas, then moved to the States where she attended Texas Tech University earning her bachelor’s degree in Interior Design with a minor in Architecture. Her personal passion for residential design makes the model home merchandising field a perfect fit. She takes great pride in customizing her design work according to her client’s specific needs and requirements. Martha’s creativity, congeniality, and enthusiasm energize all of her work. She loves spending her days off with her husband, Jerad and their two young children, Faith and Ethan.

Sara Svehla – Designer

Sara earned her Bachelors of Fine Arts in Interior Design at the International Academy of Design, Chicago in 2008. She then spent several years working with a Chicago based designer before moving her focus to merchandising with a distinguished national furniture retailer. She found her true love in interior design when she started at Creative Design in 2013. She lives to create modern, beautiful spaces with interesting details. Her clean aesthetic showcases the architecture of the homes she designs, and she works earnestly to make each space meaningful and memorable. Sara loves gardening, cooking, and spending her free time with her husband Andy, and their two young girls, Claire and Sophie.

Kendall Painter – Designer 

Kendall graduated with honors from the University of North Texas with a BFA in Interior Design in 2015. Shortly after graduation, she landed a job at Creative Design as a Junior Designer and has since worked her way up to Designer. Kendall strives to create refined and timeless designs that appeal to the individual needs of each client. With the fast-paced and dynamic field of model home merchandising, Kendall prides herself in her ability to stay up to date with the most current trends and styles in order to create the most personable spaces possible. Kendall loves spending her free time with her husband, Aaron, and two young kids, Rowan and Declan.

Lauren Kassen Junior Designer

Lauren grew up in Flower Mound Texas and began her career with Creative Design a couple years after graduating from The University Of North Texas.  She is an outgoing and cheerful person who feels most motivated when using her creativity and interpersonal skills. Being a new home owner herself, she believes that model home merchandising is her opportunity to bring joy to people’s lives by helping them fall in love with their potential new home. Lauren enjoys spending her free time with her husband AJ, friends, family and two pets; Tex and Pippa.

Dani Clark – Expeditor

Dani is our hands on, behind the scenes, logistics coordinator.  While managing orders and accounts, she is also our resident photographer. Graduating from Howard Payne University with a degree in Art, she travels the world curating her eclectic style and passion for the outdoors. Although not a designer, Dani contributes to CD with her unique sense of style and love for creating beautful spaces that matter.

Our Office Mascot – Pepe

No one employee embodies the true sense of Creative Design quite like Pepe. He has a true love for textured fabrics, plush rugs and snuggly blankets. Being office mascot takes lots of hard work and he comes in everyday with loads of tail wags ready to help or just sleep all day. Pepe can most often be found sitting in the sun at the office or snuggled in one of the designers laps. He was rescued from the streets during a model installation and he hasn’t left Dani’s side since.