Creative Design is an award winning design firm specializing in model home merchandising. We have been in business since 2006 and currently work with several national home builders. Our design team has over twenty years of experience in model merchandising and all our designers have design degrees from CIDA accredited universities. Our number one goal is creating designs that will connect with your buyers and help you sell more homes. We stay on top of the ever-changing trends in color and design by attending national furniture markets, networking with other design professionals, and staying active in organizations, such as ASID and Color Marketing Group. Our collaborative design team has won numerous local and regional industry awards for interior merchandising excellence.


Leslie Groff – President

Leslie started her career in the field of interior design as a design consultant with Norwalk Furniture in Dallas, Texas in 1994. She went on to work for a model home merchandising firm in 2000 and has been in the model merchandising field ever since. With a bachelor’s degree in Business from Texas A&M University and over twenty years of experience in model home merchandising, Leslie has found her niche. Her natural design ability, coupled with her business background has enabled Leslie to grow Creative Design into one of the top merchandising firms in Texas. She has cultivated many strong relationships in the home building industry and has served as a board member on the Sales and Marketing Council for the Home Builders Association of Greater Dallas. Leslie is proud to have worked with some of the same clients for over 20 years. She spends most of her free time with her wonderful husband, Greg and their two lovely girls, Madeline and Julia.

Martha Odell – Design Director

Martha began her career in Dallas in 2004. Born in London, England she spent her childhood years overseas, then moved to the States where she attended Texas Tech University earning her bachelor’s degree in Interior Design with a minor in Architecture. Her personal passion for residential design makes the model home merchandising field a perfect fit. She takes great pride in customizing her design work according to her client’s specific needs and requirements. Martha’s creativity, congeniality, and enthusiasm energize all of her work. She loves spending her days off with her husband, Jerad and their two young children, Faith and Ethan.

Megan Calmes – Sales and Marketing Executive

Megan graduated from UNT in 2009 with a Bachelor’s degree in Home Furnishings Merchandising and a minor in Business. She brings over ten years of sales experience to Creative Design. With her passion for customer service and interior design, Megan will ensure that our clients are well taken care of from beginning to end and beyond of the sales journey. In her free time, she enjoys traveling with her husband, trying new restaurants, listening to Crime Junkie podcast, reading the book of the month from Reese Witherspoon’s book club, and watching reruns of Golden Girls episodes. Other members of the Calmes family include a yorkie, Texas, and a pretty cool rescue cat, Cooper.

Meghan Elliott  – Designer

Meghan started her career as a Designer with Creative Design in 2020 and brings several years of experience as a project manager and engineer prior to entering the interior design field. She trained and worked as a model home merchandiser with a distinguished design firm based out of Orange County, California before relocating to Fort Worth, Texas with her family in 2020. She aims to create unique yet welcoming spaces by accentuating and highlighting the features of the space while instilling character and personality into her designs. She believes in attention to detail and proper preparation to create a smooth enjoyable process and experience for the client from beginning to end. Meghan enjoys spending her free time baking, taking trips to California and England to visit family and spending time with her husband Kris, their son Miles and their two dogs, Lili and Luigi.

Emily Gunn – Designer

Emily joined the Creative Design family in January 2020 after graduating with a Bachelor of Art in Design Management from the University of North Texas. Born and raised in Texas, Emily is passionate about creating welcoming, functional, and warm spaces for both native and new Texans. When she isn’t designing, Emily is hanging out with friends, family, and her puppy, Sadie!

Andrea Moore – Designer

Andrea joined Creative Design in October 2022 after graduating with a degree in Interior Design from Texas Christian University in 2020. She has experience in design working for various builders and designers in DFW and in her hometown in Orange County, CA. She strives to create inviting, aesthetic and functional spaces that meet a variety of different client needs and design styles. When Andrea is not working, she enjoys spending time with family and friends, cooking or trying new restaurants, and traveling!

Lexi Gardner – Junior Designer

Soon after graduating from The Art Institute of Dallas with a BFA in Interior Design, Lexi joined the Creative Design team. Her eye for design began early on, given her family is in construction. She loves the idea of helping create beautiful spaces that are attainable. Lexi is passionate about Interior Design and constantly eager to grow her knowledge within her career. She enjoys traveling and spending time with friends and family in her free time.

Tanna Lide – Assistant Designer

After graduating from Texas State University with a BFA in Interior Design, Tanna joined our Creative Design team in August 2023. Tanna has been passionate about design since she was a little girl. From collaborating on exciting projects to helping bring visions to life, Tanna is eager to grow her skills in her work. During her free time, she enjoys spending time with family and friends.

Lexi Slawson – Assistant Designer

Lexie Slawson holds a bachelor’s degree in Interior Design from Oklahoma State University and currently works as an Interior Design Assistant at Creative Design Texas. With a flair for fashion and a strong family connection to creativity, she brings a fresh, innovative perspective to all of her work. As an enthusiastic aunt who values quality time with her niece and nephews, Lexie also understands the importance of nurturing imagination and personal expression through design. Her commitment to crafting extraordinary living and working spaces, fueled by her eye for detail and love for fun and colorful art, ensures that each project tells a unique story. Lexie originally hails from the heart of Southeastern Oklahoma and now calls Dallas home.

Haley Trout – Vendor Coordinator

Haley started her career in the design world in 2017 and brings many years of experience with vendor communications and logistics to the Creative Design team. With her passion for people, she really enjoys cultivating relationships with everyone involved in the design process. Although not a designer, she can appreciate the hard work it takes going into creating a beautiful space. In her free time, she enjoys true crime documentaries, live music, happy hour with friends and spending time with her amazing children, Livia, and Boston. Last but certainly not least, she loves cuddling up on the couch with her dog Dexter and insane cat, Sisu.