OUR STORY
Creative Design is an award-winning interior design firm specializing in model home merchandising for home builders throughout Texas and beyond. Since 2006, we have partnered with national, regional and local builders to create memorable interiors that connect with buyers and help sell homes.
Our experienced design team combines creativity with a strategic understanding of today’s homebuyer. Every project is approached with the builder, buyer profile, market and budget in mind—resulting in distinctive model homes that are relevant and designed to make an impact.
We believe great model home merchandising goes beyond creating a memorable space—it’s about creating an emotional connection with the buyer. That philosophy, along with our collaborative approach and commitment to our builder partners, has earned Creative Design numerous local and regional awards for excellence in interior merchandising.
OUR TEAM
Leslie Groff – President
With more than 25 years of experience in model home merchandising, Leslie has built a career around her passion for great design and the homebuilding industry. A graduate of Texas A&M University with a bachelor’s degree in Business, she combines a natural eye for design with a strong business perspective—helping grow Creative Design into one of Texas’ leading model home merchandising firms.
Throughout her career, Leslie has built lasting relationships within the homebuilding industry and is especially proud to have worked with many of the same clients for more than 20 years. She has also served on the Sales and Marketing Council of the Home Builders Association of Greater Dallas.
As President of Creative Design, Leslie remains closely involved in the company’s creative direction while fostering a collaborative, hardworking and fun culture. She believes the best design partnerships are built on creativity, trust, responsiveness and a genuine understanding of each builder’s goals.
Outside of Creative Design, Leslie enjoys spending time with her husband, Greg, and their daughters, Madeline and Julia.
Megan Calmes – Director of Sales and Marketing
Megan graduated from UNT in 2009 with a Bachelor’s degree in Home Furnishings Merchandising and a minor in Business. She brings over ten years of sales experience to Creative Design. With her passion for customer service and interior design, Megan will ensure that our clients are well taken care of from beginning to end and beyond of the sales journey. In her free time, she enjoys traveling with her husband, trying new restaurants, listening to Crime Junkie podcast, reading the book of the month from Reese Witherspoon’s book club, and watching reruns of Golden Girls episodes. Other members of the Calmes family include a yorkie, Texas, and a pretty cool rescue cat, Cooper.
Meghan Elliott – Design Director
Meghan started her career as a Designer with Creative Design in 2020 and brings several years of experience as a project manager and engineer prior to entering the interior design field. She trained and worked as a model home merchandiser with a distinguished design firm based out of Orange County, California before relocating to Fort Worth, Texas with her family in 2020. She aims to create unique yet welcoming spaces by accentuating and highlighting the features of the space while instilling character and personality into her designs. She believes in attention to detail and proper preparation to create a smooth enjoyable process and experience for the client from beginning to end. Meghan enjoys spending her free time baking, taking trips to California and England to visit family and spending time with her husband Kris, their son Miles and their two dogs, Lili and Luigi.
Haley Switlik – Purchasing Manager
Haley started her career with Creative Design in 2022 and brings many years of experience in vendor communications and logistics to the team. With her passion for people, she really enjoys cultivating relationships with everyone involved in the design process. From the moment a project begins until the final details come together, she keeps our purchasing process moving seamlessly by facilitating orders, tracking every detail, solving challenges before they arise, and ensuring the designers have everything they need to see their vision come to life. In her free time, she enjoys true crime documentaries, live music, spending time with her husband Jason, their children, Livia, Boston, and Sally and their zoo of fur babies, Dexter, Lily, Dakota, Sisu and Clara Bow (“Bobo” if you ask her husband).
Tessa Burke, NCIDQ – Senior Designer
Tessa graduated from San Diego State University with a degree in Interior Design and brings nearly a decade of design experience. She brings a thoughtful and well-rounded approach to creating spaces that are both functional and visually engaging, with experience spanning from high-end residential to hotel design.
Inspired by her love of travel, Tessa enjoys exploring new places and cultures, which continually influences her approach to design. Outside of work, she enjoys traveling, exploring the DFW area with her husband, their four dogs, and friends.
Emily Gunn – Designer
Emily joined Creative Design in 2020 after earning her Bachelor of Arts in Design Management from the University of North Texas. With an eye for color, materiality, and architectural detail, she finds inspiration in creating interiors that feel current yet timeless, with an emphasis on warmth, character, and unexpected details. Her work has earned multiple McSAM Award nominations, recognizing her creativity and attention to detail within the homebuilding industry.
Outside of the studio, Emily enjoys spending time with her husband, Conor, and their son, James, along with their pets, Sadie and Rosie. In her free time, you can usually find her trying a new recipe, catching up on a favorite reality show, or heading outdoors for a family hiking or camping trip.
Tanna Lide – Designer
After graduating from Texas State University with a BFA in Interior Design, Tanna joined our Creative Design team in August 2023. Tanna has been passionate about design since she was a little girl. From collaborating on exciting projects to helping bring visions to life, Tanna is eager to grow her skills in her work. During her free time, she enjoys spending time with family and friends.
Lexie Slawson – Designer
Lexie Slawson holds a bachelor’s degree in Interior Design from Oklahoma State University and currently works as an Interior Designer at Creative Design Texas. With a flair for fashion and a strong family connection to creativity, she brings a fresh, innovative perspective to all of her work. As an enthusiastic aunt who values quality time with her niece and nephews, Lexie also understands the importance of nurturing imagination and personal expression through design. Her commitment to crafting extraordinary living and working spaces, fueled by her eye for detail and love for fun and colorful art, ensures that each project tells a unique story. Lexie originally hails from the heart of Southeastern Oklahoma and now calls Dallas home.
Mikayla graduated from the University of Arkansas with a Bachelor of Interior Architecture and Design, joining the Creative Design team in the Spring of 2026. Originally from East Texas, she is excited to be back in her home state as she begins her design career. With a passion for residential design, Mikayla aims to create unique and intentional spaces that blend timeless character, thoughtful details, and a sense of nostalgia. In her free time, she enjoys staying active in her faith and church community, spending time with family and friends, discovering local coffee shops, and growing her vinyl record collection.
Riley Foster – Assistant Designer
After graduating from the University of Missouri with a bachelor’s degree in architectural studies with an emphasis in Interior Design, Riley joined the Creative Design team in March 2026. From a young age, Riley has had a strong passion for design and a natural appreciation for the way thoughtful spaces can shape the way people live. Riley enjoys bringing creativity, functionality, and a personal touch together to create spaces that feel both beautiful and inviting. Outside of work, Riley enjoys spending time with her family, her pups, Bandit and Bean, and exploring the DFW area.
Sophie Albornoz – Assistant Designer
I am a Design Assistant actively pursuing my degree in Interior Design. Raised in Southern California’s coastal communities and inspired by Texas character, my style blends relaxed coastal living with timeless, traditional influences. I focus on creating warm, functional interiors through natural materials, balanced proportions, and thoughtful details. My goal is to design spaces that feel personal, inviting, and effortlessly livable.
